Ep. 51 - Running an Influencer Marketing Campaign at Scale

Highlights from the conversation:

• Where it’s at on TikTok (7:30)
• Jess’ background and career journey (9:58)
• Influencer marketing (18:32)
• Judging the effectiveness of a campaign (23:40)
• Programmatic performance marketing (26:37)
• Getting started with influencer marketing (31:24)

Keep up with Jess:

• Ubiquitous: https://www.ubiquitousinfluence.com/
• YouTube: https://www.youtube.com/channel/UCmeQp02WM6HKt5cK-8QoCIA
• LinkedIn: https://www.linkedin.com/company/ubiquitous-influencer-marketing

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