Content is for Closers
Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.
- Update frequency
- every 4 days
- Average duration
- 23 minutes
- Episodes
- 188
- Years Active
- 2018 - 2023
The Secret To 10X Your Career (Find Your Mentor)
How to build a mentor relationship that will change your marketing career
Niche-ing Down is Terrible Advice + How to Measure ROI
How to measure ROI without a doubt, an excellent content example, and why nicheing down is terrible advice
Shaan Puri is the World's Greatest Copycat
Today’s story is about Shaan Puri. As the Creator and CoHost of My First Million, Founder of The Milk Road, Investor, and Entrepreneur- you’ve definitely heard of him. Here are 3 lessons we can learn…
How to earn $400/hour through your newsletter
In this issue, Adam shares how you can make $400/hour through your newsletter and explains the step by step process he's using to do it right now. To read the full issue, visit www.adamsletter.com
Sara Blakely: How 1 woman turned a pair of hose into $1 billion
Sara Blakely went from door to door sales woman to billionaire. We study how she did it and what we can learn as a result. Read the full newsletter at www.adamsletter.com
How Marketers Can Earn More From their 9-5 Right Now
In this issue, Adam details how marketers can make more money by using the tools and strategies learned in their 9-5 jobs to start lucrative side hustles.
visit adamsletter.beehiiv.com for the full i…
How to Market in a Recession
On this episode, Adam shares the playbook for guiding executives out of their emotions and into the data to make marketing decisions that grow the bottom line.
To read the newsletter version or to …
Freight Founders - Ryan Petersen
Freight Founders is a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ryan Petersen.
We dive into how Ryan went from importing motorbikes from China as a …
Freight Founders: Ted Alling
Freight Founders, a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ted Alling.
We dive into how Ted's childhood formed who he'd become as an entrepreneu…
Ep. 78 - Trey Griggs of BETA Consulting Group on Finding What You Do Well and Going All In
Highlights from the conversation:
- Trey’s ability to connect with people (0:55)
- What attracted Trey to supply chain? (3:59)
- The BETA journey (7:37)
- Finding what you do really well, and focusing on it (13:…
Ep. 77 - Adam Robinson of The Robinson Agency on Supply Chain Marketing
Highlights from the conversation:
- Adam’s innovation in health insurance (1:56)
- The move from insurance to advertising (8:00)
- Getting into SEO and content marketing (10:04)
- Founding the Robinson Agency (1…
Ep. 76 - Jason Roberts of MODE Global on The Importance of Failure and Adaptability
Highlights from the conversation:
- Jason’s background from being fired to his current successes (0:23)
- Starting over as a broker (4:22)
- The “luck” of sales (7:49)
- Data-driven decision making (8:39)
- The imp…
Ep. 75 - Ed Stockman of newtrul on Redefining the Value Proposition
Highlights from the conversation:
- Value of attending conferences (0:25)
- Ed’s background in supply chain (3:49)
- Finding more freight (6:47)
- Evolution of newtrul (8:38)
- Selling technology vs freight (10:27)
- …
Ep. 74 - Whitney Cowell of KCH Transportation on Rewards and Culture: The Key to Retaining Talent in the Supply Chain Industry
Highlights from the conversation:
- Whitney’s background and experience (0:55)
- KCH’s growth in marketing (4:07)
- Creating a uniform message (7:27)
- Building a content machine in supply chain (10:19)
- Recruitin…
Ep. 73 - Chadd Olesen of AVRL on Hand-Selecting Customers to Deliver White Glove Service
Highlights from the conversation:
- What does AVRL do in the space? (0:15)
- AVRL’s unique approach to delivering white glove service to companies (1:17)
- What does growth look like in AVRL’s hand-selection …
Ep. 72 - Josh Brees of FreightVana on Building a Content Machine Internally
Highlights from the conversation:
- Josh’s backstory getting into the content game (1:54)
- Influences that inspired the brand (3:13)
- Getting organizational buy-in (5:28)
- Showcasing the brand through individ…
Ep. 71 - Santosh Sankar of Dynamo Ventures on How to Grow in a Recession
Highlights from the conversation:
- Takeaways from Manifest (1:36)
- Embracing the challenges of growth (4:34)
- How a possible looming recession is impacting start-ups (8:01)
- What does growth look like for bu…
Ep. 47 - Content: To Build or To Buy? With Craig Fuller
Highlights from the conversation:
- Craig’s background and career journey (7:07)
- Fly-In Luxury Resort (12:47)
- Building vs. buying content (25:32)
Keep up with Craig:
- Twitter: https://twitter.com/FreightAlle…
Ep 9 - One Venture Capitalist's Advice to Startups on How to Build a Media Brand with Santosh Sankar
Highlights from this conversation include:
* (9:20) How Santosh is disrupting Supply Chain VC through content
* (15:36) Training founders how to articulate a story effectively
* (18:32) Building the in…
Ep. 40 - How to Build a New Media Empire in an Old Industry with Scott Luton
Highlights from the conversation:
- The current state of the supply chain (3:50)
- How Supply Chain Now came to be (8:37)
- Scaling your podcast beyond yourself (14:05)
- Giving it forward one asset at a time (2…