Episode 63: How One Legal Firm Continues To Dominate With Content

If you think you have a business or service that just would not work with a Content Inc. model, think again. In this episode of Content Inc. Joe Pulizzi shares how the legal firm Pinsent Masons out of England has dominated the technology law space mainly in part due to their content strategy. Learn how this law firm decided to focus on creating quality content to increase their practice and their revenue.