Why Video Marketing is No Longer Optional for Businesses in 2025

Summary: In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo discusses the critical importance of video marketing for businesses in 2025. With over 80% of global internet traffic now being video content, Deb explains why businesses must adapt to stay competitive and shares valuable insights on creating effective video content across various platforms. Key Points: 

• Video consumption dominates online activity, with platforms prioritising video content


• Over 80% of global internet traffic is now video content


• Video engagement rates far outweigh all other content online


• Businesses report 66% higher qualified leads per year and 80% increase in conversion rates when using video

⏰ Timecodes ⏰
 0:00 Introduction: Video Marketing in 2025
 2:06 Video Consumption Trends
 4:21 Platform-Specific Video Strategies
 6:00 Types of Video Content
 9:59 Getting Started with Video Marketing
 12:13 Content Planning and Strategy 

Resources Mentioned: 

• Video Editing for Beginners Training: https://www.debszabo.com/video-editing-for-beginners


• Video Gear Guide: https://www.debszabo.com/resources


• Content Marketing Strategy Blueprint: https://www.debszabo.com/blueprint

What to do next:

Watch the free Video Editing for Beginners training to learn how to edit videos quickly and easily using CapCut desktop. This video/podcast is for you if you're interested in: 

• Video marketing strategies


• Content creation for social media


• Business growth through digital marketing


• Video editing techniques


• Social media algorithm optimisation


• Content planning and strategy


• Leveraging AI in marketing

About Deb Szabo

Deb Szabo is a Marketing Strategist and Video Coach with over three decades of experience in the industry. She specialises in helping businesses create effective video content and develop comprehensive content marketing strategies. 

Content Catalyst Membership 

An online marketing hub designed to help you create content marketing to promote your business, position your brand, and scale revenue. Members receive ongoing support and training to stay ahead of the latest marketing trends and techniques. 

Monthly Sessions:

FOCUS MOMENTUM AND ACCOUNTABILITY

To achieve significant business growth, we direct our efforts with strategic marketing activities. Build visibility with Video content and shortcut the process with AI (which is incorporated into all of our sessions). 

• MARKETING SESSION 


• VIDEO EDITING SESSION


• PLANNING SESSION

ON DEMAND RECORDINGS - Each session is recorded and added to your video library so you can watch anywhere anytime!

As digital marketing moves into the AI era, Content Catalyst membership provides you and your team with the necessary support to stay up to date without the overwhelm. Blueprint is also included in your membership.

Content Catalyst Blueprint
 An online practical course that provides businesses with a comprehensive Content Marketing Strategy and Plan. This self-paced program helps align your content creation with business goals and provides a clear roadmap for execution. 

Connect with Deb Szabo

Instagram: https://www.instagram.com/debszabo_ai/
 Youtube: https://www.youtube.com/@debszabovideo
 LinkedIn: https://www.linkedin.com/in/deborah-szabo/
 Email: [email protected]
 Website: debszabo.com