Brand Power: Create Your Signature Video Style #42

Branding goes far beyond logos - it's the combination of visual cues, tone, style, positioning, and how you make people feel. For video content creators, it's your content's DNA that helps you stand out in a crowded digital landscape.

Is your brand forgettable online? Marketing strategist Deb Szabo reveals how to create a signature brand style on camera that makes you instantly recognizable.

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KEY POINTS

👀 In this video, Deb Szabo explains:

✅ Three consistent elements to become recognizable and memorable on camera

✅ How to create a signature brand style that helps algorithms understand your content

✅ Practical production and post-production techniques to elevate your brand

✅ How to authentically position yourself as a key person of influence

⚠️ SPECIAL EVENT: Join Deb's upcoming 3-Day Video Podcast Challenge! Create a YouTube video podcast that ranks and repurposes into 15-20 content pieces across 7 platforms. https://www.debszabo.com/

⏰ Timecodes ⏰

0:00 What is Brand Power?

1:05 Invitation to Video Podcast Challenge

2:40 Introduction to Creating Your Signature Brand Style

3:15 Visual Elements: Production Side

3:30 Backdrop and Props

5:00 Clothing and Style

6:05 Filming Style and Camera Angles

8:45 Audio and Lighting Importance

10:30 Visual Elements: Post-Production

10:45 Captions and Text

11:45 Graphics and B-Roll Style

13:15 Editing Style and Brand Positioning

14:30 Verbal Elements and Catchphrases

16:15 Script Structure

17:30 Auditory Elements and Music

19:15 Being Authentically You

20:30 Building Credibility and Trust

🎯 WANT TO LEARN MORE?

Watch next: - How to Set Up Your Brand Kit in CapCut

https://youtu.be/kABtwhyYhw0?si=-LDOKNIA_gdy8pqJ

Grab Deb's Branding Guide: https://www.debszabo.com/blueprint

NEXT STEPS

1. Subscribe to Youtube Channel: https://www.youtube.com/@debszabovideo

2. Join LIVE Workshop Training: https://debszabo.com

3. Book 1:1 Discover Call: https://calendly.com/connect-rtq/discovery-call?month=2025-02

WORK WITH DEB SZABO

Deb Szabo helps small businesses and entrepreneurs build brand and business through her: -

Content Catalyst Membership:

Live Monthly Marketing, Video Editing and Planning Sessions, resources and video library https://www.debszabo.com/membership 

Content Catalyst Blueprint program:

Get a Content Marketing Strategy with custom ai prompts to fast track your content system for you and your team, this on-demand program also includes LIVE momentum sessions

Enrol Now: https://debszabo.com/blueprint

CONNECT 🔗

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🔗 Website: https://debszabo.com

🔗 Free Tools: https://debszabo.com/resources