Should All Brands Be in Show Business?

Shelby and Matt explore the evolving landscape of content marketing, emphasizing the importance of storytelling and audience connection. They discuss various examples of brands like L'Oreal, Shopify, Pepsi, and H&R Block that have successfully integrated show business into their marketing strategies. The conversation highlights the shift towards long-form content, the significance of authenticity, and the future of brand storytelling in a rapidly changing digital environment.