Christmas in August! Seasonal Content Done Right
In this episode, Shelby and Matt dive into the art of crafting seasonal content strategies that resonate with your audience and align seamlessly with your brand's identity. Discover how to leverage s…
What Does Content Marketing Look Like in 2025? (A Mid-Year Review)
What the heck is going on?! In this week's episode, hosts Shelby Hagerdon and Matt Vojacek discuss what trends they've been seeing in Content Marketing this year and their predictions for the rest of…
What is Motion Branding?
In this episode of Content Alchemy, Matt and Shelby discuss motion branding. They explore how integrating movement, sound, and visual effects can transform static brand elements into dynamic storytel…
RIP To These Advertising Strategies (but are they really dead?)
In a rapidly changing world, advertisement is always evolving. But what has been left to perish? What are the advertising strategies that don't work anymore? And is there any hope of bringing them ba…
Can Great Marketing Save A Company During Times of Controversy? (A Duolingo Case Study)
Two months ago, Duolingo was at the top of its game. An untouchable marketing team with their beloved, chaotic owl mascot. But at the end of May, they announced they would be taking an “AI first appr…
Should All Brands Be in Show Business?
Shelby and Matt explore the evolving landscape of content marketing, emphasizing the importance of storytelling and audience connection. They discuss various examples of brands like L'Oreal, Shopify,…
How Do You Market Towards Mothers? (w/ Heidi Howes and Lisa Woodward)
In this conversation, Shelby and Matt are joined by Heidi Howes and Lisa Woodward to discuss marketing towards mothers. They also discuss the mission of Motherful, an organization supporting single m…
How Can Sales and Marketing Come Together in B2B? (w/ Jill Hufford @ Spark Business Works)
Shelby Hagerdon and Matt Vojacek welcome Jill Hufford, a marketing strategist at Spark Business Works. They discuss Jill's extensive experience in B2B marketing, the importance of branding and messag…
How Do You Create Great Content With A Small Budget (Non-Profit Stye) (w/ Madison Massey)
In this conversation, Shelby and Matt are joined by Madison Massey (Director of Marketing & Development) to discuss the challenges faced by nonprofits, particularly during the COVID-19 pandemic. Madi…
How Has Thought Leadership Impacted Your Social Media Presence?
In this episode of Content Alchemy, Shelby Hagerdon and Matt Vojacek delve into the intricacies of thought leadership, focusing on the importance of honesty, transparency, and relationship building i…
Marketing Leadership LIVE at Content Adventure (w/ Jess Fogal @ Provide)
In this episode, Matt is joined by Jess Fogal from Provide at Content Adventure in Columbus, OH. They discuss the evolution of Provide, a fintech company, and its marketing strategies, particularly f…
What Challenges Are Marketing Teams Facing and What Strategies Are They Using For Content Creation?
Shelby and Matt discuss the importance of community engagement in content creation, the challenges of data collection, and the dynamics of sales funnels in marketing by exploring data they've collect…
What is the Artist's Perspective on Brand Content? (Valentine's Day Edition w/ Melissa Johnson and Colin van't Veld)
Happy Valentine's Day! Shelby and Matt were joined by resident Made By Things artists, Melissa Johnson and Colin van't Veld for a fun co-worker version of the Newlywed Game (all themed around content…
How Do You Create Belonging in a Brand? (w/ David Peregrina @ Mid-Ohio Food Collective)
In this conversation with Matt and Shelby, David Peregrina shares his journey as a designer and creative director, emphasizing the importance of creating belonging through design. He discusses his ex…
Mid-Season Recap (Season 1)
It's a new year! So, Shelby and Matt are spending this episode reflecting on their journey through the podcast, discussing the lessons learned about the value of creative work, the impact of AI, and …
How Do You Produce Create Great Video Content for Brands? (w/ Rick Preston @ Global Payments)
Rick Preston shares his journey through the video production industry with Shelby and Matt, discussing his experiences from film school to his current role as Head of Creative Services at Global Paym…
How Do You Start a Career in Marketing? (w/ Dilara Casey)
Shelby and Matt are joined by Dilara Casey, who shares her extensive journey in marketing, discussing the evolution of the field, the importance of creativity and strategy, and the impact of AI. She …
What's The Difference Between Traditional and Content Marketing? (w/ Mariah Bliss @ Travelers)
Shelby and Matt are joined by Mariah Bliss, Director of Content Marketing at Travelers, as she shares her journey in content marketing, discussing the differences between content marketing and tradit…
How Important is Diversity and Inclusion in Healthcare Marketing? (w/ Harvey J. Austin)
Shelby and Matt are joined by Harvey J. Austin as he shares his journey from news to healthcare advertising, emphasizing the importance of diversity and authentic voices in marketing. He discusses th…
How Do You Build and Maintain Trust with Your Team, Clients, and Audience? (w/ Chris Logsdon @ Logsdon Design)
Matt and Shelby are joined by Chris Logsdon as he shares his journey through the creative industry, highlighting his experiences at VaynerMedia and the lessons learned about team dynamics, trust, and…