What are the new rules of marketing with Eric Quanstrom

Today, I discuss with Eric Quanstrom, Chief Marketing Officer of Cience.

• his perspective on "inbound" marketing
• the importance of mixing inbound and outbound
• how to set up an effective outbound strategy (inbound-led, list-led, with intent tool)
• How to calculate the ROI of a lead gen service company

www.cience.com
https://www.linkedin.com/in/quanstrom/

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