Air leakage: A thing of the past or back with a vengeance?

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Most of us assume that air leakage (or off-program/ off-channel bookings) are a thing of the past, right? We have new technologies and innovations that have solved the issue. Well, in this episode, Chad and Miriam connect with Olivier Benoit, Senior VP with BCD's consulting arm Advito and what Olivier shares might surprise you. Listen in as the trio talks about why air leakage is becoming an issue again and what programs can (and should) do to course correct. 

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