Episode 21: Positioning your new product innovation for success in the market
- Author
- Bill Allmond
- Published
- Tue 04 Jun 2024
- Episode Link
- https://www.podomatic.com/podcasts/bill-allmond/episodes/2024-06-04T09_35_16-07_00
In this episode, I speak with Marc Benevento, founder and managing director of Industrial Market Insight. We discuss Marc's five steps to new product success, value proposition, and voice of customer strategies. He also gives us a sample of what he looks for when judging submissions for ASC's Innovation Awards.
