Confessions of a Higher Ed CMO — with Jaime Hunt
Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education.
In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing.
Our guests, a mix of seasoned CMOs, innovative thinkers, and key influencers in the higher ed sector, don't just share their professional triumphs; they open up about their personal journeys and share their candid insights.. The podcast goes beyond the conventional, bringing to light the real stories behind campus campaigns, the evolving nature of student engagement, and the creative challenges in this unique field.
With a host renowned for establishing a warm and engaging rapport, each episode feels less like an interview and more like a conversation between old friends. The discussions are not only thoughtful and informative but sprinkled with moments of humor and fun, capturing the essence of what it's like to navigate the complex world of higher education marketing. Confessions of a Higher Ed CMO is hosted by Jaime Hunt and is a proud member of the Enrollify Podcast Network.
- Update frequency
- every 12 days
- Average duration
- 47 minutes
- Episodes
- 97
- Years Active
- 2022 - 2025
Ep. 86: Data Without the Drama: Practical Tips for Higher Ed Marketers
Jaime Hunt welcomes back data strategist and higher ed consultant Joshua Dodson for a candid and practical discussion on data analytics in higher education. From redefining what makes data “good” to …
Ep. 85: Authenticity First: A Case for More Student-Generated Content
Jaime welcomes Camryn Simpson and Blake Mischley of MeetYourClass to break down insights from their newly released 2025 College Decision Playbook. The conversation dives deep into the shifting priori…
Ep. 84: Skeptics Welcome: A Practical Path to Purposeful AI Adoption
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Nikki Ferrell, Associate Director of Online Enrollment Marketing and Communications at Miami University, to explore h…
Ep. 83: More Than a Plus-One: Understanding Today’s College Parents
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Jeff Kallay, Senior Vice President of Enrollment Consulting at Echo Delta, to explore the often-overlooked role of pa…
Ep. 82: From the Sidelines to the C-Suite: Navigating Your Next Move
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Mike Morris, Partner at the Ward Group, a leading executive search firm specializing in marketing and communications …
Ep. 81: Stories that Stick: Humanizing Higher Ed’s Impact
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storyte…
Ep. 80: Proving the Promise: Reframing the Value of College with Maniacal Transparency
Jaime Hunt welcomes Dale Leatherwood, Chief Marketing Officer at Columbia Southern University, to explore one of the most pressing issues in higher ed today: the public’s shifting perception of the v…
Ep. 79: {First Name} is Not Personalization: Leveraging aI to Improve the Student Lifecycle
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Collegis Education’s Dan Antonson to unpack how artificial intelligence is transforming the entire student lifecycle—…
Ep. 78: ‘Same Old’ Isn’t a Strategy: Breaking Out of Higher Ed’s Creative Rut
In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt chats with Daniel Andreani, Creative Director at Do Not Disturb, about the critical need for creative reinvention in high…
Ep. 77: How to Start Strong as a Higher Ed CMO
In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with leadership coach, author, and longtime friend Melissa Farmer Richards to unpack her new book, The 30-60-90 Day Handbook. T…
Ep. 76: The Future Demands Better Higher Ed Leaders
Jaime Hunt sits down with Ellen Whitlock Baker — executive coach, leadership consultant, and founder of EWB Coaching — for a candid, no-holds-barred conversation on what truly makes a good leader in …
Ep. 75: Doing It All: Marketing Graduate Programs with an In-House Team
Jaime Hunt sits down with Cristina Lopez Yakimenko, marketing director at Florida International University’s Chapman Graduate School of Business, to explore the advantages of managing enrollment mark…
Ep. 74: “We All Play a Role”: A President’s Perspective on Social Mobility and the Access Imperative
Social mobility is a defining mission for many regional public universities, but what does it take to truly move the needle? In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits do…
Ep. 73: Busting Silos Between Strategy and Design
Jaime Hunt sits down with Brittney Westbrook to discuss the nuances of working with graphic designers and managing creative teams. They dive into the challenges of balancing creative freedom with str…
Ep. 72: Meltproof Your Incoming Class
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with enrollment marketing expert Will Patch to tackle a critical issue in higher education—summer melt. They explore the k…
Ep. 71: There Isn’t a Organ Under the Desk: Creative Risk-Taking in Higher Ed Marketing
In this lively episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Robin Oliver, Vice President for Communications and Marketing at Ohio University, to discuss how creativity can bre…
Ep. 70: Ethical Marketing, Honesty, Transparency and AI
In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Eric Hollenbeck from Washington State University’s Carson College of Business to unpack the findings of the 2024 Ethical M…
Ep. 69: The Search Cliff is Rewriting the Rules of Recruitment Marketing
Jaime Hunt speaks with Jenny Petty about a pressing issue few are discussing: the “Search Cliff.” While the “Demographic Cliff” has been a hot topic for years, the Search Cliff highlights a significa…
Ep. 68: Stand Out and Measure Up: Why Performance TV is a Secret Weapon
In this episode of the Higher Ed CMO Podcast, host Jaime Hunt welcomes Jennifer Lonchar, founder of Ambio, to explore the transformative potential of Performance TV for higher education marketing. Je…
Balancing Bytes and Bonds: How AI Can Humanize Higher Ed
In this Enrollify webinar, Balancing Bites and Bonds: How AI Can Humanize Higher Ed, Mallory Willsea and an expert panel dive deep into how artificial intelligence is transforming student engagement …