Want to build a community with email?

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In this episode of the Community Champions podcast, I interview Kelly Cookson, a marketer and owner of Cheer Up Marketing.

Kelly specialises in email marketing and shares her insights on how email can be the foundation of building a community and fostering strong connections with an audience.

She emphasises the importance of starting with email as a primary channel rather than treating it as an afterthought.

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Kelly explains how she initially grew her email list from scratch, leveraging her existing connections and promoting her email newsletter called "The Cheer List." She highlights the gradual process of building her list and the commitment she made to send a weekly email to engage her subscribers consistently.

We discuss the drawbacks of relying solely on social media for community building and the challenges of maintaining a constant stream of content.

Kelly emphasises the importance of having a core content platform that you own and control, such as a website, blog, or podcast, where you can create valuable assets that represent your business and help people connect with your brand. She advises against solely focusing on social media without a clear marketing strategy and encourages redirecting efforts towards building a strong email list.

We touch on using social media as a funnel to drive people to an email list and the benefits of consistency in email marketing. Kelly suggests having multiple lead magnets, funnels, or opt-ins to attract subscribers and engage them with valuable content.

You can check out more from Kelly here -

https://www.cheerupmarketing.com/free

https://www.instagram.com/cheerupmarketing/

https://www.linkedin.com/in/kcookson/

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