#quickie: How to Identify the Top 5% of Podcasts (and Get Booked on Them!)

In this episode of the Communication Queens podcast, host Kimberly Spencer discusses the importance of consistency in podcasting. She reveals that her agency, Communication Queens, sources guests from the top 5% of active podcasts worldwide. Spencer discourages using podcast episodes for personal gain without proper distribution, advocating for authenticity and genuine relationship building in the industry. She concludes by emphasizing the power of storytelling and encourages listeners to share their own stories. She also invites listeners to follow her agency on social media for more tips on guest podcasting and storytelling.

What You'll Learn in this Episode:

• The Importance of consistency in podcasting


• How to source the top 5% of podcasts to get on for guest interviews


• The Power of storytelling


• The Number of podcasts worldwide (approximately 5.5 million) and how many of them are actually active, and producing episodes every 90 days or less


• The commitment and discipline required for podcasting


• Some podcasts still attract followers even if not actively produced


• How Communication Queens Agency Submits clients to podcasts that prioritize consistency and distribution


• What Discouraging pick-your-brain "podcasts" sessions are


• Being genuine, authentic, and caring in building relationships and partnerships


• Importance of sharing one's voice and story to make a difference in someone's life

Links + Mentions:

• Communication Queens Agency

Timestamps: 

The importance of consistency in podcasting (00:00:05)
Kimberly Spencer discusses the importance of consistency in podcasting and how it can be challenging for new business owners.

The commitment and challenges of podcasting (00:01:19)
Spencer talks about the commitment required in podcasting, how some podcasters quit after 30-50 episodes, and the large number of podcasts that exist but are no longer active.

The importance of episode production and distribution (00:02:31)
Spencer emphasizes the importance of podcast episodes being produced and distributed regularly, and how it can impact the reputation of the podcasting industry.