Unleashing Popular Culture to Drive Climate Action With Iminza Mbwaya

Talking to Iminza Mbwaya, Programme Manager at Sounds Right, a platform for global music artists to help nature fund its own conservation, about the real-world impacts of presenting nature as an independent music artist, what happens to the royalties generated through Sounds Right, and how reconceptualising nature in this way can shift how we think about and engage with it altogether.