Unleashing an Overlooked Superpower

Happy one year anniversary to the Marketing for Good podcast! Today Erica takes a look back over the past year, and highlights the importance of employee engagement and getting real about diversity, equity, and inclusion (DEI). She gives suggestions to listeners on how to be authentic and that DEI is a journey, not a destination. Erica also discusses mission (what you do and how you do it), vision (where you are going and why), values (principles that guide your work), and purpose (why you as an organization exist). Erica uses the Evans School as an example, to show why it is necessary to deconstruct in order to reconstruct. 

Resources Referenced:

Do your mission, vision, and values have purpose?: https://podcasts.apple.com/us/podcast/do-your-mission-vision-and-values-have-purpose/id1510085905?i=1000504986603

Marlette Jackson and Erin Dowell: Are you guilty of woke-washing?: https://podcasts.apple.com/us/podcast/marlette-jackson-erin-dowell-are-you-guilty-woke-washing/id1510085905?i=1000495260222

Kate Slater: Making Your Messaging Anti-Racist: https://podcasts.apple.com/us/podcast/kate-slater-making-your-messaging-anti-racist/id1510085905?i=1000506495948

Evans School mission, vision, and values: https://evans.uw.edu/about/mission-values/

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]