Peter Drury: Becoming Worthy Of Trust

In this episode, Erica talks with Peter Drury, Chief Strategy Officer for Wellspring Family Services, a nonprofit to end the cycle of family homelessness. They discuss:

• The idea that perception of value, more than the actual value, drives decisions about how we spend our money.
• Recognizing qualitative and quantitative factors other than cash value that impact your fundraising effectiveness.
• Becoming worthy of trust by going back to the basics of kindness, authenticity, and genuine and personal signs of gratitude.
• Reverse engineering, or “backcasting” to define what needs to happen to reach your goals.
  
   

Key Takeaways:

• The frame beats the facts every time.
• Not all gifts of the same size have equal value.
• People will go with a charity they already know and trust, especially in unsure times.
• Go from the point of impact in the future and then cast back. Then you can figure out how to get there.
  
   

"If we get really good with our messaging and our marketing, we are actually raising more money for less… It comes back to perception...words...frames. And it comes back to an invitation for a person to make a difference in the world, not to you but through you. And yeah, I think that's the work." —  Peter Drury

 

More about Peter Drury: Peter currently serves as Chief Strategy Officer for Wellspring Family Services in Seattle, where he is charged with keeping Wellspring future-focused, aligned, growing, and increasingly wise. A social worker with a business education – plus years of innovative leadership and consulting for philanthropists, executives, and boards – Peter is uniquely positioned to facilitate strategy, planning, performance measures, and optimization of the whole. Peter has supported many high-performing organizations during critical stages of growth, such as Splash, Odessa Brown Children’s Clinic, Seattle Children’s, Sightline Institute, and Make-A-Wish. He is a member of the faculty in Seattle University’s acclaimed Master of Nonprofit Leadership Program and holds MSW, MBA, and M.Div. degrees from the University of Illinois, Seattle University, and Yale University.

Beyond-Cash-Fundraising-Dashboard

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CONNECT WITH PETER DRURY:

Twitter: Peter Drury (@seattledrury)

Website: Wellspring Family Services

LinkedIn: Peter Drury - Chief Strategy Officer - Wellspring Family Services



CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/

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http://www.wordifier.com

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

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