Mita Mallick on Representation & Inclusion in Marketing

In this episode of Marketing for Good, Erica is joined by inclusive marketing extraordinaire, Mita Mallick. They discuss colorism in marketing, the impact of changing demographics, and recommendations for meaningful and inclusive marketing. Mita talks about how representation on social media has shifted, shattering stereotypes and shifting cultural narratives. She also gives you concrete ways to measure your impact. Do the work now, don’t wait. 

Resources Referenced:

Carta: https://www.carta.com/

Marketing Still Has a Colorism Problem: https://hbr.org/2021/05/marketing-still-has-a-colorism-problem

Diverse and Engaged: https://www.diverseandengaged.com/

Nielsen Demographics Research: https://www.nielsen.com/us/en/insights/demographics/

Woke Washing Your Company Won’t Cut It: https://hbr.org/2020/07/woke-washing-your-company-wont-cut-it

About Mita: Mita Mallick is a corporate change-maker with a track record of transforming businesses, who gives innovative ideas a voice and serves customers and communities with purpose. She is currently the Head of Inclusion, Equity and Impact at Carta and formerly was the Head of Inclusion and Cross Cultural Marketing at Unilever. She has had an extensive career as a marketer in the beauty and consumer product goods space. Mallick is a LinkedIn Top Voice, a contributor for Entrepreneur, and her writing has been published in Harvard Business Review, Fast Company and Business Insider.

Connect with Mita :

LinkedIn: https://www.linkedin.com/in/mita-mallick-2b165822/

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]