Misinformation & the Staying Power of Stories with Hanson Hosein

Author: Erica Mills Barnhart
Published: Mon 18 May 2020
Episode Link: https://claxonmarketing.com/podcast/

In this episode, Erica and Hanson discuss:

Why lies spread so much more quickly than the truth.
Living in an information vacuum, there’s so much information that we don’t know which to choose.
How the algorithms of your browsing habits and social media know you better than you know yourself, which may motivate you even more than the stories you hear today.
Creating communities with similar values. If that can’t be a whole country, can it be a state, a city, or the company you work for?

Key Takeaways:

Misinformation is like carbs. We are addicted to it because it’s so easy to consume and temporarily satisfying.
When you’re in a state of fear and anxiety, you’re more susceptible to misinformation because you want easy answers.
Stories are what set us apart from any other species as they give us our sense of identity and purpose.
You need to convey something astounding, surprising, and amazing that constituents don't already know to make them stick around, and do it in a way that looks compelling enough to show that you actually mean it.

"Everybody says they want the truth. They want the facts. But you speak to the folks at Facebook as I have, and they will tell you that uniformly, the links that get the most attention are the ones that are patently false. That's what people are attracted to." — Hanson Hosein

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

About Hanson: Hanson Hosein is Co-Director of the Communication Leadership master’s program at the University of Washington and the President of HRH Media Group LLC a media production and communications strategy firm that has worked with organizations such as REI, Microsoft, Tableau Software and the King County Prosecuting Attorney’s Office. He’s a pioneer of multimedia storytelling: as an Emmy and Overseas Press Club award-winning journalist for NBC News, a solo TV war correspondent with MSNBC and CBC and a documentary film director whose work has been streamed and broadcast worldwide. While at the UW, Hanson has also been recognized as Seattle’s “Most Influential” as he engages publicly with the region’s leaders on-camera and on-stage. He has law degrees from McGill University and the University of Paris, and a master’s in journalism from Columbia University.

Connect with Hanson Hosein:

Watch Hanson’s “Future Computed” interview with Microsoft leadership on Artificial Intelligence - https://videopress.com/v/2lK0nA3a

Hanson’s TEDx talk “Why I drop the Mic”- https://www.youtube.com/watch?v=yI3nGrxWR_U

His Creative Mornings presentation on Creativity and Compassion. https://www.youtube.com/watch?v=iCBHl9SYTf0&feature=youtu.be

Get Hanson’s book “Storyteller Uprising”: https://www.amazon.com/Storyteller-Uprising-Trust-Persuasion-Digital/dp/1463631502/ref=sr_1_1?ie=UTF8&qid=1321342796&sr=8-1
Website: www.hrhmedia.com
Email: [email protected]

Also Discussed:

The Center for an Informed Public: https://www.cip.uw.edu/

Thought Exchange: https://www.thoughtexchange.com/

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://www.wordifier.com