Marketing Is Not A Dirty Word

In this episode, Erica talks about:

• Shedding the mindset of marketing being something to be ashamed of in mission-driven work.
• Resisting the urge to minimize the mind-blowing work you are doing.
• The importance of honoring each individual’s “why” and the collective “why” in your organization, to keep everyone motivated and grounded.

Key Takeaways:

• The work you do matters. If you’re not embracing marketing, you’re not just shorting yourself, but also--and importantly--the people you serve.
• Asking people involved in the mission why your work matters gives you a broader perspective so you can grow and be better aligned with your purpose.
• Getting clear on your north star is not an exercise in writing a better mission statement, it’s about getting clear on the “why” behind the mission.

"Marketing is not a dirty word...it's an ally. It can do so much for your mission. But in order to generate deep external engagement, you need internal alignment and to get there, you're going to ask folks why your mission matters to them. Get grounded and stay grounded in your why.” —  Erica Mills Barnhart

About Erica Mills Barnhart: Erica believes that EVERY organization that does good deserves to get noticed. They can—and should—have a consistently compelling way to describe their organization (mealy-mouthed mission statements be banned!). They also need to know which marketing trends to jump on and which ones to pass on. Through her speaking, teaching, and writing, Erica helps with both.

Erica is Camerican, born in Canada to American parents. She now lives in Seattle with her husband and two kids.

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://www.wordifier.com

Twitter: https://twitter.com/ClaxonMarketing

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/