Lisa Cron on the Power of Emotion

On this episode of Marketing for Good, Erica is joined by Lisa Cron to discuss the evolution of stories. They discuss using the story of your organization (through your mission, vision, value, and purpose statements) to connect with your audience. They stress the importance of pinpointing the self narrative of your target audience and why using facts is not as effective as utilizing stories. Lisa also talks about emotion as a survival mechanism and the significance of shifting our perception of stories from something that is entertaining to something that is part of our brain architecture. 

Resources Referenced:

Antonio Demasio: https://dornsife.usc.edu/cf/faculty-and-staff/faculty.cfm?pid=1008328

Leslie Zane Episode: https://podcasts.apple.com/us/podcast/leslie-zane-on-breaking-rules-subconscious-marketing/id1510085905?i=1000513939332

Chip and Dan Heath: https://heathbrothers.com/

Maria Ross Episode: https://podcasts.apple.com/us/podcast/maria-ross-the-empathy-edge/id1510085905?i=1000488984335

Episode 5: https://podcasts.apple.com/us/podcast/who-are-your-true-believers/id1510085905?i=1000474227645

About Lisa:

Lisa Cron is the author of Wired for Story, Story Genius, and Story or Die. Her TEDx talk, Wired for Story, opened Furman University’s 2014 TEDx conference. Lisa Cron is a story coach, author, and speaker. She spent a decade in publishing, and has been a literary agent, television producer, and story analyst for Hollywood studios. Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program, and she has been on the faculty of the School of Visual Arts MFA program in Visual Narrative in New York City. In her work as a private story coach, Lisa works with writers, nonprofits, educators, and organizations, helping them master the unparalleled power of story. Lisa can be found at: wiredforstory.com.

Connect with Lisa:

Twitter: https://twitter.com/LisaCron

Website: http://wiredforstory.com/

Connect with Erica:

Website: http://www.claxonmarketing.com/

https://claxonuniversity.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]