Kate Slater: Making Your Messaging Anti-Racist

On this episode of the Marketing for Good podcast, host Erica Mills Barnart and guest, Kate Slater, discuss the question: How can you make your messaging anti-racist? They talk about how implicit bias and systematic racism show up in marketing, and how to incorporate diversity, equity, and inclusion into your marketing to disrupt the status quo. Erica and Kate also offer resources and thoughts on how to integrate anti-racism into the four pillars of your foundational messaging.

Resources Referenced:

How To Be An Antiracist by Ibram Kendi https://www.ibramxkendi.com/how-to-be-an-antiracist-1

“Woke-Washing” Your Company Won’t Cut It by Erin Dowell and Marlette Jackson https://hbsp.harvard.edu/product/H05QM9-PDF-ENG?itemFindingMethod=Catalog

2021 Anti-Racist Roadmap https://kateaslater.com/antiracist-roadmap

About Kate:

Kate Slater is a White anti-racist educator and scholar. She is currently the Assistant Dean of Graduate Student Affairs at Brandeis University. Previously, she worked for the Institute for Recruitment of Teachers, a nonprofit that promotes social justice and diversity in the American educational system. She is also a lecturer on the history of race and racism at the University of New Hampshire, where her research centers the experiences of underrepresented minoritized students who attend predominantly White institutions. She conducts trainings on White supremacy in the workplace for both K-12 and higher education organizations, as well as numerous private companies.

Connect with Kate:

Website: http://kateaslater.com

Instagram: @katerslater

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]