Jonathan Silver: Data for Good

In this episode, Erica is joined by Jonathan Silver to discuss how nonprofits can utilize data to help boost consistent donor engagement. They talk about low friction ways to expand your nonprofit toolkit and how personalization can drive a better business model. Jonathan and Erica weave data with empathy to help you message to the right prospective donor and improve humanity.

Resources Referenced:

Affinity Solutions: https://www.affinity.solutions/

Data for Good Initiative: https://www.affinity.solutions/dataforgood

The Empathy Edge: https://www.amazon.com/dp/B07WFR5HJD/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

About Jonathan:

Jonathan Silver is Founder + CEO of Affinity Solutions. Affinity is an intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people’s lives. He is a lifelong entrepreneur and graduate of Wharton.

Connect with Jonathan:

Website: https://www.affinity.solutions/

Twitter: https://twitter.com/AffinitySolutns

LinkedIn: http://linkedin.com/in/jonathan-silver-33b456

Connect with Erica:

Website: http://www.claxonmarketing.com/

https://claxonuniversity.com/

https://www.claxonmarketing.com/wordifier/

Twitter: https://twitter.com/ClaxonMarketing

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]