Jeff Krasno on Marketing Mindfulness

On this episode of Marketing for Good, Erica talks with Jeff Krasno about all things mindfulness. They speak about marketing mindfulness in the context of different audiences and applying mindfulness as a tool of productivity and performance. They also discuss the energetics of language, the power of stories, and writing as a form of meditation. Jeff shares techniques on incorporating mindfulness and meditation into everyday life and reminds listeners that both of those things are accessible to everyone.

Resources Referenced:

-Commune: https://ww2.onecommune.com/

-Shuyler’s website:  https://www.schuylergrant.com/

 -The Language of Emotion by Karla McLaren: https://karlamclaren.com/product/the-language-of-emotions-book/

-Sacred Economics by Charles Eisenstein: https://charleseisenstein.org/books/sacred-economics/

   -Adam Gazzaley: https://gazzaley.com/

-Company of One by Paul Jarvis:  https://ofone.co/ 

About Jeff:

Jeff is the CEO and founder of Commune, a masterclass platform for well-being. He also hosts the Commune podcast, interviewing a wide variety of guests from Deepak Chopra and Marianne Williamson to Brendon Burchard and Russell Brand. Jeff writes a weekly column that is distributed to over a million people every Sunday.

Jeff is also the founder of Wanderlust, a global series of wellness events. Jeff is a contributor to the Huffington Post and Fast Company. His first book, eponymously named, Wanderlust, debuted in May 2015 on Rodale and has sold more than 50,000 copies worldwide. His new Wanderlust cookbook, Find Your True Fork came out in July 2017.

In 2016, he was selected by Oprah Winfrey to be part of the SuperSoul100 as one of the nation’s leading entrepreneurs.

In 1995, Jeff married Schuyler Grant, his college sweetheart. Schuyler, a yoga teacher and director of Kula Yoga Project, served as the inspiration for Wanderlust. Jeff & Schuyler have three beautiful daughters, Phoebe, Lolli and Micah. They currently live in Los Angeles, California.

Connect with Jeff:

Website: http://www.jeffkrasno.com/

Twitter: @jeffkrasno 

Instagram: @jeffkrasno 

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]