Guy Kawasaki on Being a Techie or a Luddite  - Part 2 of 3

In the second episode in our three-part mini masterclass on modern day marketing with Guy Kawasaki, the conversation shifts to technology and the influence of influencers. Erica and Guy talk about the empowerment (and abuse) that comes with new tech, AI digital influencers, and how Guy helped democratize computing with Macintosh and design with Canva. Erica poses the question to Guy: “if you had a magic wand, what is one thing you’d change about marketing?” and his answer might surprise you. 

Resources Referenced:

Remarkable People Podcast episode with Martin Lindstrom: https://apple.co/3jDdmlH

Marketing for Good episode with Johnathan Silver: https://apple.co/3gY6nSO

Marketing for Good episode with Mita Mallick: https://apple.co/3zGFMky

About Guy:

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

Connect with Guy:

Instagram: https://www.instagram.com/guykawasaki/?hl=en

Twitter: https://twitter.com/GuyKawasaki

Facebook: https://www.facebook.com/guy

LinkedIn: https://www.linkedin.com/in/guykawasaki

Text: 831-609-0628 

Connect with Erica:

Website: http://www.claxonmarketing.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]