Erica shares marketing wisdom tidbits in this mini episode! She covers the topics of ideal versus idealized marketing, whether your identity statements (mission, vision, value) are opening or closing doors, and the importance of quietude. Are you focusing on what is ideal for your organization given the resources you have? Are your identity statements short and impactful? Do you know the message your audience is receiving versus the message you are sending? This episode will leave you reflecting on your organization's marketing practices.
Resources Referenced:
-Two Beats Ahead by Panos A. Panay and R. Michael Hendrix: https://twobeatsahead.com/
-Ep 27: Do your mission, vision and value have purpose?: https://podcasts.apple.com/us/podcast/do-your-mission-vision-and-values-have-purpose/id1510085905?i=1000504986603
-Complete Nonprofit Marketing Course: https://claxonuniversity.com/
Connect with Erica:
Website:
http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]