Don’t set marketing goals. Do this instead.

In this episode, Erica talks about:

• Changing the way you think about marketing, success, objectives, and goals so you can do the marketing that gets you the best results.
• Deciding what success looks like for your organization, then identifying goals to help you achieve it.
• Balancing achievable goals objectives with big dream goals and not being afraid to fail.

Key Takeaways:

• Marketing objectives support organizational goals, goals lead you to success.
• If you set your goals too low, there's really no way to achieve your big beautiful vision for this world.
• Marketing's job is to be in service to your mission, it is a means to a happy end.
  
  
   

"Marketing is a means to an end... the clearer you are on what success looks like for your organization, the better able marketing is to get you to your happy outcome.” —  Erica Mills Barnhart

About Erica Mills Barnhart: Erica believes that EVERY organization that does good deserves to get noticed. They can—and should—have a consistently compelling way to describe their organization (mealy-mouthed mission statements be banned!). They also need to know which marketing trends to jump on and which ones to pass on. Through her speaking, teaching, and writing, Erica helps with both.

Erica is Camerican, born in Canada to American parents. She now lives in Seattle with her husband and two kids.

 

Get a blueprint for your marketing. Download the 1, 2, 3 Marketing Tree--FREE. http://www.claxonmarketing.com/marketingtree/

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://www.wordifier.com

Twitter: https://twitter.com/ClaxonMarketing

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/