Do your mission, vision, and values have purpose?

In this episode, Erica helps you to unleash the potential of words through the messaging matrix. She lays out the two sides of the matrix: foundational messaging (values, vision, purpose, mission) and messaging by audience (pro tip: optimize for no more than 3 audiences). Erica gives practical steps so you can achieve concise, compelling, and repeatable messaging.

Resources Referenced:

Episode 3: Marketing Objectives https://apple.co/2Xr868Z

Episode 5: Who Are Your True Believers? https://apple.co/2MTk1ut

Episode 10: Using Words as Tactical Instruments https://apple.co/39xlZID

Episode 17: Search Engine Visibility https://apple.co/35nk2wU

Episode 19: Become a LinkedIn Blackbelt https://apple.co/38uQU8T

Claxon Marketing Email List: https://www.claxonmarketing.com/about/

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

https://www.claxonmarketing.com/wordifier/

Twitter: https://twitter.com/ClaxonMarketing

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]