COVID-19 Angst & Fundraising Joy with Rebecca Zanatta

In this episode, Erica and Rebecca discuss:

• The weirdness of engaging donors during COVID-19. And the fact that people want to help so giving them ways to get involved will spark joy for them.
• What fundraising will look like after COVID-19 and how to prepare for it.
• Whether Millennials approach giving to charity differently from Baby Boomers or Gen X.
• Focusing on the short-term without losing sight of the long-term.
• How to engage individuals board members in ways that play to their strengths and the value of clearly communicating with them about your organization’s current needs and how they can help you meet them.

Key Takeaways:

• Don’t be afraid to engage your donors in challenging times, and encourage your board members who are still active.
• The 3 T’s are Time, Talent, and Treasure. If your donors don’t have treasure right now, ask them for their time or their talent.
• Forget everything you know, and start with a blank piece of paper when thinking about your fundraising strategy. 
• Question whether to put on an event. Do you really need one?
• People tend to support what they create. How can your supporters and potential supporters help you create solutions to the issues you address?

"Donors love to be involved in something that's big, and that is really impactful. What is that next big idea you want to go out that you've learned during this time?" —  Rebecca Zenatta

About Rebecca Zanatta: Rebecca brings 20+ years of experience building and stewarding strategic donor partnerships. She is a Washington State University graduate and holds a Certificate in Fund Raising Management from the Lilly School of Philanthropy. Rebecca is faculty at Seattle University in the Master in Nonprofit Leadership program and is a WSU Foundation Trustee.

 

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Rebecca Zanatta:
Twitter: https://twitter.com/rebeccazanatta
Website: https://www.ostaragroup.com/ 
Email: [email protected]



CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://claxonuniversity.com/

http://www.wordifier.com

Twitter: https://twitter.com/ClaxonMarketing

Vimeo: https://vimeo.com/claxonuniversity

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]