Commanding Business

Band-aid strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.

In today's interview with Patricia O’Connell we discover…

Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manu…

Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. We interview Marc Stickd…

In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingen…

Keith Casey is co-author of A Practical Approach to API design: From Principles to Practice. Former Developer Evangelist at Twilio, his current work with Okta focuses on identity and authentication A…

Journalist, author, and speaker, Karen Dillon is a former editor of Harvard Business Review Magazine, and the former Deputy Editor of Inc. Magazine. She recently co-authored Competing Against Luck wi…

David Hubbard is a Revenue Growth Expert and CEO of Marketing Outfield. He works with private and public companies to strategically align sales, marketing, and product development efforts and grow an…

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Consulting and Education with MURAL, a leading on…

Author of the NYT and WSJ bestseller, Flash Foresight, Daniel Burrus is a leading futurist in global trends and innovation. A leading consultant to Google, Proctor & Gamble, IBM, and many other Fortu…

Author of six books, with a seventh in the works, Bill Halal is a Professor Emeritus of Management, Technology and Innovation at George Washington University. As the President of TechCast, Bill Halal…

Best-selling author of three customer service books, John DiJulius shares how a company can make their customer service approach and their customer experience their single biggest competitive advanta…

New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to the…

Tim’s guest, David Evans, is one of the world’s leading authorities on multisided platform-based businesses. Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most …

The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market val…

Today’s guest, Jay Harman is the CEO of PAX Scientific and author of The Shark’s Paintbrush. In The Shark's Paintbrush, Harman introduces us to pioneering engineers in a wide array of businesses who …

Sangeet Paul Choudary is co-chair of the MIT Platform Strategy Summit, an Entrepreneur-in-Residence at INSEAD business school, and author of Platform Revolution and Platform Scale. In this podcast ep…

Jack Daly is a worldwide expert on sales and growing sales. He has built six companies into national firms, is an Amazon bestselling author of Hyper Sales Growth, and has completed 15 Iron Man compet…

Marshall Van Alstyne is a Professor at Boston University and a Digital Fellow at MIT. He co-authored Platform Revolution: How Networked Markets Are Transforming The Economy And How To Make Them Work …

Today’s guest is the multi-faceted and uniquely talented Adam Richardson. He is the author of the book Innovation X: Why a Company’s Toughest Problems Are Its Greatest Advantage, and is a contributin…

Geoffrey Parker is a Professor of Engineering at the Thayer School at Dartmouth College, where he also serves as the Director of the Master of Engineering Management Program. In this podcast, he join…