How do I build an audience for a new comic project from scratch? [Jacob Michael Campbell MasterMind Hotseat]

Jacob Michael Campbell is gearing up for his first Kickstarter launch for a brand new comic book series, and is looking for ideas and guidance on how to build an audience for it, starting from scratch. In this mastermind style session of the ComixLaunch Podcast, a roundtable of veteran creators will help Jacob discover where he should be focusing in terms of audience building prior to launch.