Ulta Beauty’s Michelle Crossan-Matos on Brand Purpose and Strategy
- Author
- Columbia Business School
- Published
- Tue 27 Aug 2024
- Episode Link
- https://business.columbia.edu/
Listen to the CMO of the major U.S. beauty retailer share insights at Columbia Business School’s BRITE ’24 conference. Crossan-Matos discusses how to blend brand purpose with strategy while driving continuous innovation amid rapid societal and industry changes.
