160. The Business Side of College Admissions: Expert Insights with Dr. Robert Alexander

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In this episode of College Knowledge, hosts Dave Kozak and Joe Kerns explore the business of college admissions with Dr. Robert Alexander, Vice Provost and University Dean of Enrollment at the University of Rochester. Together, they unpack critical topics for students and families, including:

• College yields and why they matter
• Early Decision vs. Early Action
• The role of financial aid in shaping a class
• Waitlists, lawsuits, and equity in admissions
• How institutions balance goals with accessibility and diversity

Dr. Alexander offers a behind-the-scenes look at how enrollment decisions are made, blending insights on institutional strategy with advice for students navigating the process.

👉 A must-listen for parents, students, and educators seeking to understand the business side of higher education.

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