The Big 12's Dilemma: Timing and Revenue Sharing Considerations in Potential UConn Membership

The Big 12 must contemplate not only the reasons behind considering UConn for membership, but also the timing of such a decision, as commissioner Brett Yormark remains proactive in exploring opportunities. Revenue sharing is the top priority in college sports at the moment, particularly with the implications of the House v. NCAA settlement. The $2.8 billion settlement has significant ramifications that every stakeholder in college basketball and the NCAA needs to fully understand and address.