Digital sustainability & the ethics of AI

Let’s face it, using technology is unavoidable, but there are guardrails we can have and choices we can make when it comes to hardware, software and AI tools that can reduce the impact of our footprint.

In this episode, we sit down with Mike Carroll, founder of Brightly, an Aotearoa New Zealand-based B Corp certified IT company, to talk sustainable and responsible choices in technology.

From cloud platforms and carbon footprints to the hidden cost of convenience, Mike shares smart, grounded insights on how businesses can make better choices with the tools they use everyday. 

Of course, we couldn’t have a conversation about tech without delving into the use of AI, and considerations businesses need to keep in mind when it comes to using AI responsibly in their business.

If you’ve ever wondered how you can balance progress and innovation with responsible IT choices, or you’re trying to use AI without compromising your values, you’ll find some gold in this episode.

A few of the organisations that Mike mentions in this episode are:

• Echo Technology Lifecycle Solutions for e-waste recycling.
• Recycle-A-Device with Digital Future Aotearoa
• Toitū Envirocare for impact measurement

And you can find out more about Brightly and the work they do as a managed IT service provider at www.brightly.nz

Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.