#397 - Fixing This CEO’s LinkedIn Outreach

In This Episode:

Jack and Jeremy return from a break with a fresh teardown of a LinkedIn InMail pitch. They dive into whether the message hits the mark, who it’s really for, and how to make outreach campaigns more effective. It’s a fun, punchy critique packed with real-world advice for sales pros and copywriters alike.

Key Notes:

• The importance of clear value propositions in outreach messages
• Why lazy list-building kills good campaigns
• How to rewrite messages to include relevant personalization and social proof
• The role of silent objections and when to handle them in cold emails
• Whether certain low-ticket offers really warrant a call-to-action for meetings
• Tips for list targeting: looking for buyer signals like team size and premium usage
• The case for directing recipients to a high-trust landing page vs. asking for a call

This teardown highlights how even simple offers require thoughtful positioning. Jack and Jeremy show that with the right tweaks, even a lukewarm pitch can be reworked into a compelling outreach message

About the hosts:

Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/

Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com