JUUL: Leading the Vaping Revolution
- Author
- HBR Presents / Brian Kenny ([email protected])
- Published
- Tue 16 Jul 2019
- Episode Link
- https://hbr.org/podcast/2019/07/juul-leading-the-vaping-revolution
In his case, “JUUL and the Vaping Revolution,” Harvard Business School professor Mike Toffel discusses the controversy surrounding the exponential growth of JUUL vaping products in 2018, in particular the success of its e-cigarettes with teenage high school students who had never smoked.
