How to Launch a New Biosciences Product: Start Small or Dive in?
- Author
- HBR Presents / Brian Kenny ([email protected])
- Published
- Tue 01 Sep 2020
- Episode Link
- https://hbr.org/podcast/2020/09/how-to-launch-a-new-biosciences-product-start-small-or-dive-in
C16 Biosciences wants to replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. Should the synthetic biology startup start small in the personal care market or dive into booming lab-grown food market?
