Could Big Data Replace the Creative Director at the Gap?
- Author
- HBR Presents / Brian Kenny ([email protected])
- Published
- Wed 07 Nov 2018
- Episode Link
- https://hbr.org/podcast/2018/11/could-big-data-replace-the-creative-director-at-the-gap
Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Harvard Business School professor Ayelet Israeli discusses how Gap CEO Art Peck considers this bold idea to boost sales.
