GEN C: What We’re Reading: The Books Redefining Marketing and Innovation

This week, we shift direction to a conversation between Avery and Sam about their book recommendations offering listeners insights into the long-form writing that has shaped their careers and thinking in the industry.
In this episode, hosts Avery and Sam explore the books that have impacted their careers in marketing and innovation. From classic advertising texts to AI literature, they discuss how these works have shaped their thinking and approaches to business.
Links mentioned from the podcast: 
Avery’s Picks:

Smart Brevity: The Power of Saying More with Less

Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

Superintelligence: Paths, Dangers, Strategies

Laws of Growth (How Brands Grow: What Marketers Don't Know)

The Algebra of Wealth: A Simple Formula for Financial Security

Bonus: Tribe: On Homecoming and Belonging, Breakfast at Tiffany’s

Sam’s Picks:

The Tipping Point: How Little Things Can Make a Big Difference

The Fish That Ate the Whale: The Life and Times of America's Banana King

Propaganda

Steve Jobs

Ogilvy on Advertising

Bonus: Pattern Recognition, Spook Country, Zero History

Watch this episode on video:

YouTube

CoinDesk

Follow us on Twitter: 

Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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