GEN C: Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan

Rachel Conlan, CMO of Binance, discusses the company's marketing strategies, challenges in crypto adoption and her vision for the future in this week’s episode of “Gen C”.
In this episode, we speak with Rachel Conlan, Chief Marketing Officer of Binance, the world's largest cryptocurrency exchange. Rachel discusses Binance's strategies for attracting new users, the importance of education in crypto adoption, and the role of brand partnerships in the industry by shedding light on their partnership with Cristiano Ronaldo. She also shares her vision for the future of Binance and the broader cryptocurrency landscape.
Links mentioned from the podcast: 

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Rachel’s Twitter

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YouTube

CoinDesk

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Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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