GEN C: Bridging the Physical to the Digital With Kate Brady, Head of Next Gen DTC Connections & Innovation of PepsiCo

For big corporations like PepsiCo, we talk about the challenges of bringing their heritage brands into the space.
This week’s guest is Kate Brady, Head of Next Gen DTC Connections and Innovation of PepsiCo. Brady has helped bring highly beloved brands including Cheetos, Gatorade and Pepsi into the metaverse and Web3. She discusses the mindset needed to bring Web3 innovation to a large, cross-functional organization.
Links mentioned from the podcast: 

The Pepsi Mic Drop Website

Pepsi Mic Drop NFT Collection

The Pepsi Black, Zero Sugar NFT Collection

PepsiCo Twitter

PepsiCo website

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