Unlocking the Power of Sales Engineering with John Beechen | Coffee with Sales Engineers

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In this episode of Coffee with Sales Engineers, John Beechen shares his journey from network engineering to leading a global team of sales engineers. With a rich background in product management, services leadership, and e-commerce, John discusses the unique role of sales engineers, their influence on product management, and the potential impact of AI in the field. Tune in for insights on the human element in technology sales, managing teams, and the critical collaboration between SEs and product managers.

00:34 John's Background and Career Journey

02:25 First Encounter with Sales Engineering

03:56 The Role and Importance of Sales Engineers

05:25 Transition to Leading Sales Engineers

08:19 Sales Engineers and Product Management

13:57 The Impact of AI on Sales Engineering

19:27 Final Thoughts and Future Discussions