Coffee with Sales Engineers - The Power Of Storytelling by Cortney Zamm

Send us a text

In this episode of Coffee with Sales, Sachin Wadhawan and Cortney Zamm discuss the vital role of storytelling in sales engineering. Cortney shares her unique journey from film school to becoming a sales engineer, emphasizing how storytelling skills can enhance customer engagement and differentiate offerings in a competitive market. They explore practical strategies for integrating storytelling into sales demos, the importance of practice, and how to benchmark storytelling skills. The conversation highlights the power of narrative in creating memorable customer experiences and fostering deeper connections.

• "We are hardwired to ingest stories."
• "Practice makes storytelling natural."

Chapters

00:00
Introduction to Storytelling in Sales Engineering

03:47
The Importance of Storytelling in Sales Engineering

08:09
Transforming Technical Demos into Engaging Narratives

11:05
The Role of Questions in Storytelling

13:33
Practical Steps to Incorporate Storytelling

15:58
Measuring the Impact of Storytelling

17:38
Building a Story Library for Sales Engineers