Coffee with Sales Engineers - Ben Hills, Iris

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In this episode of Coffee with Sales Engineers, host Sachin Wadhawan interviews Ben Hills, CEO and founder of Iris, an AI-first RFP automation platform. They discuss the evolving role of sales engineers, the challenges of RFPs, and how AI can transform the procurement process. Ben shares his journey in sales engineering, the importance of understanding buyer needs, and how RFPs can be leveraged as a strategic tool rather than a burden. The conversation highlights the growing trend of RFPs in procurement and the potential for AI to enhance efficiency and effectiveness in sales processes.

Chapters

00:00
Introduction to the Podcast and Guest

01:16
Ben Hills' Journey in Sales Engineering

04:46
Innovating in RFP Solutions

08:59
The Evolving Role of RFPs in Procurement

16:58
RFPs as a Qualifying Tool for Buyers

22:49
Leveraging AI in RFP Processes

27:16
The Future of Sales Engineering and AI Integration