Yana Welinder – Can smart home devices be smart and useable?

Smart home devices are becoming more common in households, but consumers may not be getting the most value due to poor user design. Yana Welinder hopes to change that through Kraftful, the company she co-founded that’s focused on developing user-friendly interfaces for connected products. She and Robert discuss what makes a seamless onboarding user experience, whether light switches will continue to exist, and how they approach designs for consumers vs commercial clients.