Mini-Case Study: Marketing via Social Media

What does peeing in the grass, getting slapped in the face, or coming to class late have in common? They are all subliminal marketing tactics used by celebrities and brands from Netflix to Jessica Simpson to Bumble.

Join me as I dive into current creative marketing strategies from the first 6 months of 2023. We walk through what’s really going on behind the scenes, what the outcome was and most importantly, how you can apply these tactics to your own work.

In the world of social media, getting creative with your messaging is the only way to stand out. Let’s stand out together!

Notes:

05:48 How Rhianna Leveraged her Superbowl Performance 

14:20 Ways to go deeper on existing opportunities 

20:46 How Chris Rock Leveraged “The Slap” 

26:30 Using the power of the pause

 37:00 Inserting the shock value into your content 

43:33 Marketing with no budget

If you loved this episode you should check out this episode Marketing Tips & Tactics With Brad Batesol

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

• Instagram + TikTok:@kimkaupe
• LinkedIn:https://www.linkedin.com/in/kimkaupe