NFT Doxxed to Create Trust with Natalie Hereford and the Wunks

As a CEO and creative force for Blam.io and Wunks NFT, Natalie Hereford brings empathy, drive, and experience to her team.  After years of experience as a mother, volunteer, entrepreneur and managerial consultant, Natalie has found her calling within the Web3 space by amalgamating her passion for purpose-driven initiatives, art, and business development. Natalie jokes about having “Big Mom Energy” as she draws strength from caring for others both in the home and professionally.  Recognizing Web3’s revolutionary potential, Natalie ardently advocates for equity of access as she builds BLAM.io and Wunks NFT with a mission driven focus and personal touch.

1. Failed transactions at a cost of 14 ETH
2. Bug in the code, learning from the 2 lines that derailed the iterating function.
3. Web 3 contract issues
4. Angry Discord, legacy partners,
5. Designed to bring equity to space so they had to fix it, learn the story and how they mitigated this.
6. Doxxed to be transparent with the community and fix the problem.
7. Relaunch of the Wunks, viral traction, minted out in 2.5 hours all during the pandemic!
8. 900 airdrops and refunds
9. Legacy partner relationships, new roadmap created, 35% for women in leadership
10. Being an artist vs. hobbyist
11. Crisis management and vulnerability
12. Honorary Wunks

Welcome to the Summer Series of Culture Factor. I’m Holly Shannon.

When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.

This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.

Over the next few weeks, I’m going to break down the whys, not just the whats, of this new digital space we find ourselves in.

Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.

Technology accessibility, fiat (or, real cash money)vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I’ve noticed directly affect people’s engagement in this space — both literally and metaphorically.

Season 4 of Culture Factor is produced by Avery Rogers' Paleblue Studios

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Season 4 producer Avery Rogers (Paleblue Studios)

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