Leveraging Video and Data-Driven Strategies in B2B Marketing

<meta charset='UTF-8'></meta> <meta name='viewport' content='width=device-width, initial-scale=1.0'></meta> <title>CMO Intel Podcast</title> <h1>CMO Intel</h1> <p><strong>Release Date:</strong> December 18, 2024</p> <p>In this episode of the <em>CMO Intel</em> podcast, hosts Reese and Mark delve into the transformative impact of Questex&apos;s Fierce Network&apos;s new video platform, <strong>FNTV</strong>, on B2B marketing, particularly within the communications industry. They explore how this platform underscores the growing importance of video content, especially short-form, in providing strategic insights to executive decision-makers.</p> <p>Reese and Mark highlight the necessity for Chief Marketing Officers (CMOs) to leverage data-driven insights to craft engaging content. They discuss the potential of forming partnerships with platforms like FNTV to enhance both reach and credibility in the marketplace.</p> <p>The conversation also navigates through the fintech sector, examining the marketing implications for companies such as <strong>Nu Holdings</strong> and <strong>SoFi Technologies</strong>. The hosts discuss the critical role of localization, data analytics, and personalized marketing strategies in managing diverse and evolving markets, with a particular focus on the U.S. and Latin America.</p> <p>Overall, the segment emphasizes the imperative for CMOs to innovate, adapt, and embrace new technologies and strategies. This adaptability is crucial to maintaining competitiveness in the rapidly evolving marketing landscape.</p><br/> <br/>Links:<br/><p><a href='https://www.benzinga.com/pressreleases/24/12/g42539784/questexs-fierce-network-unveils-fntv-revolutionizing-video-content-for-the-global-communications-i'>Questex&apos;s Fierce Network Unveils FNTV: Revolutionizing Video Content for the Global Communications Industry</a><br/><a href='https://www.fool.com/investing/2024/12/17/best-fintech-stock-sofi-technologies-vs-nu-holding/?source=iedfolrf0000001'>Better Fintech Stock: SoFi Technologies vs. Nu Holdings</a></p>