Leveraging Emerging Technologies: OOH Expansion, Adobe's AI Focus, and the NFT Revolution

<meta charset='UTF-8'></meta> <meta name='viewport' content='width=device-width, initial-scale=1.0'></meta> <title>CMO Intel Podcast - December 12, 2024</title> <header> <h1>CMO Intel</h1> <h2>Episode: December 12, 2024</h2> </header> <main> <section> <p>In this segment of the <strong>CMO Intel</strong> podcast, hosts Reese and Mark discuss several pivotal developments in the marketing landscape that Chief Marketing Officers (CMOs) should be aware of.</p> <p>They begin by highlighting <strong>Bishopp Outdoor Advertising&apos;s</strong> expansion in the out-of-home (OOH) advertising space, with the addition of 126 new sites across Australia, including digital sites and partnerships with major airports and the cruise market. This expansion presents CMOs with opportunities to integrate OOH advertising into broader strategies, leveraging programmatic advertising and data analytics to optimize campaigns in high-traffic regional areas.</p> </section> <section> <p>The conversation then shifts to <strong>Adobe&apos;s</strong> strong financial performance, driven by its Creative Cloud, Document Cloud, and Experience Cloud services. The hosts emphasize Adobe&apos;s focus on AI and cloud technology, which underscores the importance for CMOs to integrate advanced digital tools to enhance customer experiences and streamline marketing operations.</p> </section> <section> <p>Next, they explore the burgeoning <strong>NFT market</strong>, projected to grow significantly from 2024 to 2028. NFTs offer unique opportunities for brand engagement and monetization, with major brands like Visa and Budweiser already exploring this space. The integration of AI in NFTs enhances personalization and user experience, providing CMOs with tools to create immersive brand experiences and sophisticated targeting strategies.</p> </section> <section> <p>Finally, the podcast touches on the intersection of NFTs with the metaverse and virtual reality, presenting new avenues for consumer engagement. The role of blockchain technology in ensuring transparency and security in the NFT market is emphasized as crucial for CMOs to understand. Overall, the segment highlights the importance of staying informed and adaptable to leverage these technological advancements for growth and innovation in the marketing landscape.</p> </section> </main><br/> <br/>Links:<br/><p><a href='https://www.mediaweek.com.au/bishopp-expands-ooh-network-with-126-sites/'>Bishopp expands OOH network with 126 sites</a><br/><a href='https://www.benzinga.com/news/earnings/24/12/42449013/adobe-q4-earnings-revenue-eps-beat-on-strong-demand-related-to-ai-shares-slide-following-soft-guida'>Adobe Q4 Earnings: Revenue, EPS Beat On Strong Demand Related To AI, Shares Slide Following Soft Guidance</a><br/><a href='https://www.victoriaadvocate.com/non-fungible-token-nft-market-to-grow-by-usd-68-16-billion-2024-2028-driven/article_888be78d-991b-58ad-a891-dbcd3582946e.html'>Non-Fungible Token (NFT) Market to Grow by USD 68.16 Billion (2024-2028), Driven by Digital Art Demand and AI-Powered Market Evolution - Technavio</a></p>