Key Lessons from Apple's iPhone 16 Launch and ProAmpac's Packaging Innovation
- Author
- Reese Parker
- Published
- Tue 17 Sep 2024
- Episode Link
- None
<meta charset='UTF-8'></meta> <meta name='viewport' content='width=device-width, initial-scale=1.0'></meta> <title>CMO Intel</title> <h1>CMO Intel</h1> <p>In this episode of the <strong>CMO Intel</strong> podcast, we delve into two pivotal developments in the business and technology sectors that are particularly relevant for Chief Marketing Officers (CMOs).</p> <p>First, we discuss the recent <strong>3.6% drop in Apple shares</strong> following reports of lower-than-expected demand for the new iPhone 16. This situation underscores several key takeaways for CMOs: the critical importance of timing and feature readiness in product launches, the necessity of localized marketing strategies, and the need for flexible pricing tactics in price-sensitive regions like China. Apple's experience highlights that even tech giants must adapt to maintain consumer interest and market share.</p> <p>Next, we explore <strong>ProAmpac's introduction of MAKR by DASL</strong>, an innovative online pouch configurator powered by the 3D Source Configuration Platform and Unreal Engine. This tool revolutionizes packaging design and virtual prototyping by offering cloud-based accessibility and real-time photorealistic customization. For CMOs, this means significantly reduced time and costs in packaging development, faster product launches, and the ability to test multiple design iterations efficiently. The integration of virtual photography further enhances marketing efforts by providing high-quality visual assets for various channels.</p> <p>In summary, the challenges faced by Apple and the innovative solutions offered by ProAmpac's MAKR by DASL provide crucial insights for CMOs. Whether optimizing product launch strategies or leveraging cutting-edge technology for packaging design, staying ahead of these trends is vital for driving marketing success in today's competitive landscape.</p><br/> <br/>Links:<br/><p><a href='https://www.cnbc.com/2024/09/16/apple-shares-slide-on-lower-than-expected-iphone-16-demand-analysts.html'>Apple shares slide on lower-than-expected iPhone 16 demand, according to analysts</a><br/><a href='https://www.joplinglobe.com/region/national_business/proampac-supercharges-makr-industry-first-next-generation-online-configurator-for-effortless-packaging-design/article_90e7e6e5-1060-5d9b-91d8-f3d94d950877.html'>ProAmpac Supercharges MAKR: Industry First, Next Generation, Online Configurator for Effortless Packaging Design</a><br/><a href='https://www.valdostadailytimes.com/ap/business/proampac-supercharges-makr-industry-first-next-generation-online-configurator-for-effortless-packaging-design/article_d5cde22c-5609-59d2-a103-e1646df7bd21.html'>ProAmpac Supercharges MAKR: Industry First, Next Generation, Online Configurator for Effortless Packaging Design</a></p>
